Marketing Analysis of Porsche Case Study Example | Topics and Well Written Essays - 750 words

Marketing Analysis of Porsche - Case Study Example The traditional Porsche customer typically consists of a small group of financially successful and high achievers in their field of work. They see themselves apart from the real world, which inspires people to different levels (Kotler and Armstrong, 2012, pg 186). They are also achievers and is conscious of their status. The buyer of a Cayenne or a Panamera, on the other hand, is one that has moved into a new life stage that needs to haul more people and stuff but still maintains its exclusivity and still fit the achiever profile of a regular Porsche buyer. They are the same successful people who may have settled down to have a family and thus wanted to have a bigger car for their family without losing their sense of exclusivity. In the case of emerging market such as China, the Cayenne and Panamera customers consider the car to be stylish but who may also enable to make a quick getaway if necessary. The concept from the chapter that explains why Porsche sold so many lower-priced models in the 1970s and 1980s is the concept of creating and capturing customer value. Its management thought that there were not enough buyers to keep the company afloat and begun to worry about the quirky nature of their traditional customs. So they created the entry-level Porsche 914 and 944 as lower-priced models. This strategy was an attempt to create more customers by offering value to them as explained in part 1 of the book. The management thought that by offering more value to the lower segment of the market, they would expand their customer base through scale and thus, keep the company afloat.Experience, however, has shown that this strategy backfired because it undermines the exclusivity appeal of the Porsche brand.Porsche’s brand appeal lies in its exclusivity.   This however elicited a positive and negative attitude toward the brand by its customers.  Ã‚  Ã‚  

Leaders and policy makers - making tourism more sustainable Research Paper

Leaders and policy makers - making tourism more sustainable - Research Paper Example I declare that this assignment is all my own work and the sources of information and material I have used (including the internet) have been fully identified and properly acknowledged as required in the referencing guideline given in the Course Handbook which I received. Groupwork: all members should be identified at the top of this form, but only one member need submit the work. Please clearly indicate the name/letter of the group. Approval for Extended Submission: Approved Extension Date: (to be completed by the Programme Leader) Contents Contents 3 Eccardt, T. 2004, Secrets of the Seven smallest states of Europe: Andorra, Liechtenstein, Luxembourg, Malta, Monaco, San Marino and Vatican City. Hippocrene Books. 21 1. Introduction: This research paper â€Å"Leaders and Policy Makers- Making Tourism More Sustainable† will explore the impacts of policies and leadership capabilities on making tourism sustainable. The country chosen in this case study is Malta. The reason behind t he selection of this industry and this country is because the researcher belongs to Malta, and has ample experience in this industry. Tourism is a very important industry and plays an extensive and lucrative role in the economy of any country. The countries which have explored and utilized their own tourism potential are leading the economic charts today all around the world. Analysis of economically developed and developing countries especially those which have a very high per capita income shows that most of these countries have efficiently developed tourism industry at home. Tourism brings foreigners which ultimately lead to increased foreign exchange which is one of the most important indicators of a developed country. For example, Switzerland which is 133rd largest country in the world area wise has 4th highest per capita income figures in the world. Although the economy of Switzerland is very strong and has been persistent over the time but their real source of economic stabil ity and contribution comes from the well developed and lucrative tourism industry. The flourishing GDP of Switzerland is the result of well developed and organized tourism industry. (Aminu, 2009). Tourism industry in Malta can also bring huge foreign capital and foreign exchange to Malta with ample economical benefits. Malta has the tourism potential and can make the best use of it if policies are planned carefully. Tourism industry can be most beneficial if it is developed on a plan that would ensure the future sustainability. Leaders and policy makers can play a very positive and important role in developing a successful, lucrative and sustainable tourism industry. Planning sustainable tourism carefully can lead to sustainable tourism and regular growth of GDP through decades. This is what the policy makers must keep in mind while planning milestones and policies of any industry (Gupta, 2008). This report is based on secondary data. A lot of data has been studied to come up with t his research report. Analysis of the situation has been done on the basis of existing policy documents. Malta’s climate and sea remain the primary reasons why tourists flock to this resort. A natural harbor present in the island, offering significant protection to naval vessels, has enhanced Malta’s strategic location for any conqueror that seeks to dominate the Mediterranean Sea. Romans, Normans, Arabs, British and